From my first semester at Roskilde University to my current, I have always aspired to incorporate businesses, organizations and corporations in my semester projects in whichever way possible.

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As a result I have successfully cooperated with organizations in five of my in total seven semester projects so far. These include Københavns Kommune, DR, Ekstra Bladet, Living In Time and RealMæglerne.

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The reason? Because corporate communication is something I take great interest in. Not only that – it excites me. The idea of an organization operating as a uniform organism consisting of everything from staff members to the board of directors fascinates me. This idea underlines the notion of a company as more than just an institution – a whole world lies beneath.

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During my time at university these courses have thoroughly enhanced my growing interest in corporate communication...

 

➳ Strategic communication

➳ Organizational communication

➳ Rhetoric

➳ Political communication

➳ Organization and management – 

Change management and process improvement

➳ Organizational change & IT

➳ User-driven design:

IT-preamble of communication, collaboration

and knowledge sharing

 

My interest in organizational and strategic communication recently culminated in my latest semester project.

 

The study explores the possibilities for a real estate store based in Copenhagen, which is part of the Danish chain RealMæglerne, to differentiate themselves from competitors on an otherwise rigid real estate market, by incorporating aesthetics, learning and entertainment in order to create engaging experiences on their communication platforms.

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The project employed transmedia storytelling, market analysis, positional analysis, marketing, branding and more...

 

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